Header Bidding

In an always and ever increasing video advertising market, Digiteka has been the first adtech to integrate a proprietary header bidding technology in its player.

As the true pionneer in header bidding, Digiteka is the #1 solution in the market and a true game changer in ad management.

Prior to header bidding, editors had to rely on the “waterfall” method (successive ad calls) to manage multiple monetization partners. This led to 2 major drawbacks:

1.   High latency time, which was detrimental to the user experience
2.   Significant loss of advertising revenue

With the header bidding techology, a single call allows to put all referenced ad sources in competition, in real time. The highest bid wins and maximizes the publisher’s revenue!